WORK WITH TOMMY

Relationships

Increasing Key Relationship Value by Mastering the Power of Gratitude

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John Ruhlin is the co-founder of the Giftology group, and is the world’s leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

In this episode, we talked about company culture, human resource management, franchising, relationship building…

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Show notes

  • Introducing John Ruhlin. [00:51]
  • One word to describe John. [01:19]
  • John’s thoughts on franchise models. [07:17]
  • Why successful people do things with teams. [09:03]
  • Selecting the right people for your team. [11:13]
  • The power of a good executive assistant. [22:31]
  • How to deepen relationships among executives. [35:20]
  • The reason behind the need for integrators. [41:01]
  • Getting to know the number two to integrators. [42:24]
  • John’s most important piece of advice to home service business owners. [45:06]

Resources And People Mentioned:

Leveraging AI to Supercharge Your Company’s Marketing with Jason Shandy and Johnny Wenzel

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Jason Shandy is the Director of Digital Marketing for Southern Air LLC, a company that aided in building his extensive background on digital marketing for large private equity-backed home service conglomerates. Over the years, he has demonstrated high level expertise on Search Engine Marketing in a variety of verticals across multiple markets. Johnny Wenzel is a marketing consultant at ServiceTitan, who’s passionate about saving contractors money on ads and helping them win.

In this episode, we talked about artificial intelligence, digital marketing, search engine optimization…

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Show notes

  • Introducing Jason Shandy and Johnny Wenzel. [1:08]
  • Three benefits of implementing AI into your business. [15:23]
  • The importance of data in structuring your marketing plan [19:02]
  • Reasons why AI is disrupting the market today. [22:44]
  • The use of AI in predictive analysis and campaign managers. [26:29]
  • How to allocate PPC and LSA budgets for peak campaign performance [28:28]
  • Google on detecting and penalizing AI-generated content [31:49]
  • The dangers of on-going brand bias in search engine marketing [43:31]
  • The challenges of setting up AI tools in business processes [47:47]
  • Finding a balance between data science statistical analysis and AI [49:03]
  • How to get more information about Jason and Johnny. [51:25]
  • One book on Jason’s and Johnny’s reading list. [52:11]
  • Jason’s and Johnny’s most important piece of advice to home service business owners. [53:37]

Resources And People Mentioned:

The 8 Profit Activators You Can Trigger in Your Business Right Now with Dean Jackson

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Dean Jackson is the co-Founder of 90-Minute Books and the owner of NewInformation since 2003. He has been helping entrepreneurs and realtors make more money as a real estate coach and internet marketer. Dean also co-hosts the ILoveMarketing.com podcast and is the author of “Breakthrough DNA: The 8-Profit Activators,” where he shares ideas on how to accelerate business growth regardless of the entrepreneur’s current situation.

In this episode, we talked about marketing strategies, client referrals, customer relationships…

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Show notes

  • Introducing Dean Jackson. [2:44]
  • The story behind how Dean got into real estate coaching. [4:04]
  • The benefits of direct marketing in real estate. [9:10]
  • The three divisions of a business. [11:16]
  • How to use influencer marketing to build relationships with customers. [14:35]
  • The value of referrals and customer loyalty. [19:41]
  • The concept of “click-word” response in gaining referrals. [29:16]
  • Reverse engineering high-probability value conversations. [32:28]
  • Spring market trends and how this affects the industry. [36:52]
  • The importance of nurturing lifelong relationships. [39:04]
  • Creating a real metric around the business. [45:03]
  • Recognizing the role of the clientele in growing your numbers. [46:06]
  • Maintaining good prices and good quality. [48:35]
  • Why you need to create a status symbol for your brand. [49:06]
  • Three books on Dean’s reading list. [55:41]
  • How to get more information about Dean. [57:01]
  • Dean’s most important piece of advice to home service business owners. [57:42]

Resources And People Mentioned: