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Increasing Key Relationship Value by Mastering the Power of Gratitude

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John Ruhlin is the co-founder of the Giftology group, and is the world’s leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

In this episode, we talked about company culture, human resource management, franchising, relationship building…

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Show notes

  • Introducing John Ruhlin. [00:51]
  • One word to describe John. [01:19]
  • John’s thoughts on franchise models. [07:17]
  • Why successful people do things with teams. [09:03]
  • Selecting the right people for your team. [11:13]
  • The power of a good executive assistant. [22:31]
  • How to deepen relationships among executives. [35:20]
  • The reason behind the need for integrators. [41:01]
  • Getting to know the number two to integrators. [42:24]
  • John’s most important piece of advice to home service business owners. [45:06]

Resources And People Mentioned:

The 4 Core Principles of Leadership to Create Stellar Growth in Your Business

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Ken Haines was appointed CEO of the Wrench Group in 2016, transitioning from his role as the owner and CEO of Coolray, which he held since 2003. Ken brings with him 44 years of experience in the home services industry. Since becoming CEO of Wrench Group, Ken’s leadership has guided the company to become one of the largest, non-franchised home services companies in the United States, growing the organization from $165 million to $1 billion in 6 years.

In this episode, we talked about mergers and acquisitions, business growth, leadership, marketing, equity…

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Show notes

  • Introducing Ken Haines. [00:57]
  • Ken’s experience during the transition period of CoolRay. [03:03]
  • The fundamentals of Ken’s acquisition style. [04:38]
  • Thoughts on how to persuade potential business partners. [07:17]
  • Ken’s take on the different acquisition strategies. [11:44]
  • Employees on different pay grades per market. [20:47]
  • People that became a catalyst for Ken’s growth. [29:57]
  • Understanding the concept of a REIT and an EBIT. [32:49]
  • Dealing with Equity Incentive Programs. [48:33]
  • The meaning of arbitrage. [58:50]
  • How to get more information about Ken. [01:03:00]
  • Ken’s reading list. [01:03:25]
  • Ken’s most important piece of advice to home service business owners. [01:08:17]

Resources And People Mentioned:

Leveraging AI to Supercharge Your Company’s Marketing with Jason Shandy and Johnny Wenzel

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Jason Shandy is the Director of Digital Marketing for Southern Air LLC, a company that aided in building his extensive background on digital marketing for large private equity-backed home service conglomerates. Over the years, he has demonstrated high level expertise on Search Engine Marketing in a variety of verticals across multiple markets. Johnny Wenzel is a marketing consultant at ServiceTitan, who’s passionate about saving contractors money on ads and helping them win.

In this episode, we talked about artificial intelligence, digital marketing, search engine optimization…

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Show notes

  • Introducing Jason Shandy and Johnny Wenzel. [1:08]
  • Three benefits of implementing AI into your business. [15:23]
  • The importance of data in structuring your marketing plan [19:02]
  • Reasons why AI is disrupting the market today. [22:44]
  • The use of AI in predictive analysis and campaign managers. [26:29]
  • How to allocate PPC and LSA budgets for peak campaign performance [28:28]
  • Google on detecting and penalizing AI-generated content [31:49]
  • The dangers of on-going brand bias in search engine marketing [43:31]
  • The challenges of setting up AI tools in business processes [47:47]
  • Finding a balance between data science statistical analysis and AI [49:03]
  • How to get more information about Jason and Johnny. [51:25]
  • One book on Jason’s and Johnny’s reading list. [52:11]
  • Jason’s and Johnny’s most important piece of advice to home service business owners. [53:37]

Resources And People Mentioned:

How to Strategically Acquire Businesses to Grow Faster with Austin Clark

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Austin Clark is the owner of the Arizona branch of Moxie Pest Control, a pest control and exterminator company that has grown through both acquisitions and organic growth over the years. With his years of experience in the industry, Austin has broadened his expertise in running, expanding, and acquiring businesses.

In this episode, we talked about acquisitions, pest control, maintenance, operations, recurring revenue…

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Show notes

  • Introducing Austin Clark. [0:20]
  • How and when Austin started his franchise. [2:25]
  • Why it was so important to get someone driven and skilled to be second in command. [9:17]
  • Why the decision to move back to a small base of operations from a bigger location made more sense, business-wise. [17:09]
  • How to effectively market for your internal customers. [19:22]
  • Why it’s important to surround yourself with entrepreneurs who are playing big and not afraid to make mistakes. [25:12]
  • How acquisitions can be a part of any company’s growth plan—and why. [30:26]
  • How to build a business that’s amazing for acquisition. [37:13]
  • Why business owners should not shy away from talking about money matters. [39:42]
  • What matters when it comes to valuations, and how to go about the process of getting a business evaluated. [45:23]
  • Recognizing whether or not a company is a good fit for acquisition. [51:51]
  • Three books on Austin’s reading list. [56:21]
  • How to get more information about Austin. [1:00:51]
  • Austin’s most important piece of advice to home service business owners. [1:03:17]

Resources And People Mentioned:

The 8 Profit Activators You Can Trigger in Your Business Right Now with Dean Jackson

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Dean Jackson is the co-Founder of 90-Minute Books and the owner of NewInformation since 2003. He has been helping entrepreneurs and realtors make more money as a real estate coach and internet marketer. Dean also co-hosts the ILoveMarketing.com podcast and is the author of “Breakthrough DNA: The 8-Profit Activators,” where he shares ideas on how to accelerate business growth regardless of the entrepreneur’s current situation.

In this episode, we talked about marketing strategies, client referrals, customer relationships…

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Show notes

  • Introducing Dean Jackson. [2:44]
  • The story behind how Dean got into real estate coaching. [4:04]
  • The benefits of direct marketing in real estate. [9:10]
  • The three divisions of a business. [11:16]
  • How to use influencer marketing to build relationships with customers. [14:35]
  • The value of referrals and customer loyalty. [19:41]
  • The concept of “click-word” response in gaining referrals. [29:16]
  • Reverse engineering high-probability value conversations. [32:28]
  • Spring market trends and how this affects the industry. [36:52]
  • The importance of nurturing lifelong relationships. [39:04]
  • Creating a real metric around the business. [45:03]
  • Recognizing the role of the clientele in growing your numbers. [46:06]
  • Maintaining good prices and good quality. [48:35]
  • Why you need to create a status symbol for your brand. [49:06]
  • Three books on Dean’s reading list. [55:41]
  • How to get more information about Dean. [57:01]
  • Dean’s most important piece of advice to home service business owners. [57:42]

Resources And People Mentioned:

How Treating Relationships as the New Business Currency Can Make You More Profitable – Chris Hunter

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Chris Hunter is the founder of Hunter Super Techs and Go Time Success Group. He is also the Director of Customer Relations with ServiceTitan. Over the last two decades, he has delivered quality service and leadership in his industry, earning him over 3500+ positive online reviews and a plethora of awards and recognition. These include the Tom McCart Consultant of the Year Award, Nationally Recognized Contractor of the Year in 2016 by ACHR, and the Ron Smith Industry Trailblazer Award.

In this episode, we talked about HVAC, entrepreneurship, leadership, customer service, team building, strategic planning…

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Show notes

  • Introducing Chris Hunter. [0:48]
  • Chris’s career journey, and his plans for the future. [2:46]
  • The biggest things one can learn from going out and setting up a business on their own. [7:48]
  • Chris’s experience with selling his business, and the numbers that he was tracking up to that point. [10:08]
  • How you become better by surrounding yourself with certain types of people. [15:05]
  • How to hire amazing people. [18:12]
  • How to work well with millennials and the younger generation. [21:20]
  • About private equity, and what a business owner should do if they want to sell within the next five years. [26:58]
  • How to become better, more effective leaders, especially in times of crisis. [33:23]
  • The value of a vision board. [47:25]
  • One important lesson every entrepreneur must remember. [53:00]
  • How offering club memberships instead of maintenance agreements makes a difference, and how it affects customers’ perspectives. [58:09]
  • How to get more information about Chris. [1:07:11]
  • Three books on Chris’s reading list. [1:08:55]
  • Chris’s most important piece of advice to home service business owners. [1:11:45]

Resources And People Mentioned:

Off Balance on Purpose: Embrace Uncertainty and Create a Life You Love by Dan Thurmon

GoTime Success Group

Toolbox for the Trades (Facebook)

It’s Go Time! by Chris Hunter and Ben Stark

ServiceTitan

The Private Equity Playbook by Adam Coffey

Ken Goodrich

Ron Smith

Mike Brown

Tom Howard

Dan Antonelli

Jim Rohn

Facebook

Kevin Comerford

Yelp

Google

Simon Sinek

the home service expert Facebook group

The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Uber

The 7 Habits of Highly Effective People by Stephen Covey

The Bible

EntreLeadership by Dave Ramsey

The 21 Irrefutable Laws of Leadership by John C. Maxwell

The E‑Myth HVAC Contractor by Ken Goodrich and Michael E. Gerber